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- v l:om- Ok /ADyifL^riSlKO Ci. Ll'iAKkLETlkCS -- L-A.13LE £ MAY 30-JUNE 12,1994 THE METRO AREA'S BUSINESS NEWS MAGAZINE VOLUME 1, ISSUE 5 A high desert dilemma Moving past the mirage of our 'underground lake.' Read what's happening Inside Albuqueruqe Business. This regular feature helps keep your networking up-to-date. Page 5 Chambers 3 Albuquerque Convention and Visitors Bureau president, Richard Gilliland was in the middle ot a tax battle'-wtth the Albuquerque Hlspano Chamber. Management 7 "Trying to downsize without a strategic plan is like tryng to get to Nome, Alaska without a road map," explains Chuck Duff. Planning is critical. Marketing 8 What exactly is marketing? How does it work? New columnist Debbie Johnson ot Rick Johnson and Co. has some Michael G. Murphy Business Editor I ALBUQUERQUE—" ... ultimately subject to the limits imposed by an arid environment." U.S. GEOLOGICAL SURVEY Water-Resources Investigations Report 93-4149 The imminent and inevitable implications of that concept - largely ignored because of a stable, cheap and predictable water supply - only recently have begun sinking in and causing an elemental change in tactical business planning. And the reason that critical "arid" clause has new meaning is because everyone had been relying on outdated „, ground water studies that concluded the ground water resource was virtually without practical limit." The watershed bad news officially arrived last year when the U.S. Geological Survey found there was "substantially less recoverable ground water." The investigative results indicate that current practices of pumping the metro area ground water supply will "Xerlscaping" is using native-vegetatian-inJieu of water-intensive plants and grass. In a press conference at Xeriscape Garden, Mayor Chavez said that landscaping is a small step toward solving the problem. be insufficient to supply demand over the next 20 years if water use trends continue. Other factors and hints that had been surfacing for years include: Well water levels have dropped up to 120 feet over the past 30 years; Per capita consumption continues to increase; and the population and per capita consumption continues to increase. Continued on page 3 Inside New Mexico's Own A remarkable home-grown marketing success. Si'HeiAi, KlU'ORT Adverti sing & Marketing —Page 9 The message H wlBEJ'T masters are ' '•7' - | I talented, -' growing and in most 'm "' - -. u assessments reaching a higher level of _u sophistication... Michael G. Murphy Business Editor ALBUQUERQUE—What was supposed to be a quiet, unassuming little country store pushing New Mexico made Jalapeno jellies, adobe mud cakes and margarita mixes has fired the buying public's imagination and become a marketing missile. Christened New Mexico's Own, the concept debuted at the State Fair last September as part of a marketing initiative developed by a variety or agencies including Gov. Bruce King's Rural Development Response Council, the Cooperative Extension Service and Department of Agriculture, said Sonya Chavez, a communications assistant to King. "^^^ OW In the form of a Country Store, hundreds of local food prod ************************A**5_rjj-Q£^- 87109 Richard Elkins 18* Albuquerque Acadeay 6400 HyoBing Blvd NE Albuquerque NM 87109 BULK RATE U.S. Postage PAID Albuquerque New Mexico Permit No. 388 "Business News for Business People. Country store manager Cathy Lopez helps shoppers Bruce and Alice King at the Las Cruces Country Store. The governor and first lady gave the program a tremendous push. ucts were to be displayed and sold to increase public awareness. Going in, organizers expected to sell about $5,000 in goods, Chavez said. When the final receipts were tallied, the store had sold more than $20,000 and the campaign was deemed a definite success. The word was out and New Mexico's Own was offered a chance to open another County Store at Winrock Center. "And that's what they did," Chavez said. Marketing more than 200 New Mexico products including tortillas. Continued on page 2 \jinmt ft IE mdw omx, wwz (ktsm. Yurttrr — a — — \AjoMj^ Afc?
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Transcript | - v l:om- Ok /ADyifL^riSlKO Ci. Ll'iAKkLETlkCS -- L-A.13LE £ MAY 30-JUNE 12,1994 THE METRO AREA'S BUSINESS NEWS MAGAZINE VOLUME 1, ISSUE 5 A high desert dilemma Moving past the mirage of our 'underground lake.' Read what's happening Inside Albuqueruqe Business. This regular feature helps keep your networking up-to-date. Page 5 Chambers 3 Albuquerque Convention and Visitors Bureau president, Richard Gilliland was in the middle ot a tax battle'-wtth the Albuquerque Hlspano Chamber. Management 7 "Trying to downsize without a strategic plan is like tryng to get to Nome, Alaska without a road map," explains Chuck Duff. Planning is critical. Marketing 8 What exactly is marketing? How does it work? New columnist Debbie Johnson ot Rick Johnson and Co. has some Michael G. Murphy Business Editor I ALBUQUERQUE—" ... ultimately subject to the limits imposed by an arid environment." U.S. GEOLOGICAL SURVEY Water-Resources Investigations Report 93-4149 The imminent and inevitable implications of that concept - largely ignored because of a stable, cheap and predictable water supply - only recently have begun sinking in and causing an elemental change in tactical business planning. And the reason that critical "arid" clause has new meaning is because everyone had been relying on outdated „, ground water studies that concluded the ground water resource was virtually without practical limit." The watershed bad news officially arrived last year when the U.S. Geological Survey found there was "substantially less recoverable ground water." The investigative results indicate that current practices of pumping the metro area ground water supply will "Xerlscaping" is using native-vegetatian-inJieu of water-intensive plants and grass. In a press conference at Xeriscape Garden, Mayor Chavez said that landscaping is a small step toward solving the problem. be insufficient to supply demand over the next 20 years if water use trends continue. Other factors and hints that had been surfacing for years include: Well water levels have dropped up to 120 feet over the past 30 years; Per capita consumption continues to increase; and the population and per capita consumption continues to increase. Continued on page 3 Inside New Mexico's Own A remarkable home-grown marketing success. Si'HeiAi, KlU'ORT Adverti sing & Marketing —Page 9 The message H wlBEJ'T masters are ' '•7' - | I talented, -' growing and in most 'm "' - -. u assessments reaching a higher level of _u sophistication... Michael G. Murphy Business Editor ALBUQUERQUE—What was supposed to be a quiet, unassuming little country store pushing New Mexico made Jalapeno jellies, adobe mud cakes and margarita mixes has fired the buying public's imagination and become a marketing missile. Christened New Mexico's Own, the concept debuted at the State Fair last September as part of a marketing initiative developed by a variety or agencies including Gov. Bruce King's Rural Development Response Council, the Cooperative Extension Service and Department of Agriculture, said Sonya Chavez, a communications assistant to King. "^^^ OW In the form of a Country Store, hundreds of local food prod ************************A**5_rjj-Q£^- 87109 Richard Elkins 18* Albuquerque Acadeay 6400 HyoBing Blvd NE Albuquerque NM 87109 BULK RATE U.S. Postage PAID Albuquerque New Mexico Permit No. 388 "Business News for Business People. Country store manager Cathy Lopez helps shoppers Bruce and Alice King at the Las Cruces Country Store. The governor and first lady gave the program a tremendous push. ucts were to be displayed and sold to increase public awareness. Going in, organizers expected to sell about $5,000 in goods, Chavez said. When the final receipts were tallied, the store had sold more than $20,000 and the campaign was deemed a definite success. The word was out and New Mexico's Own was offered a chance to open another County Store at Winrock Center. "And that's what they did," Chavez said. Marketing more than 200 New Mexico products including tortillas. Continued on page 2 \jinmt ft IE mdw omx, wwz (ktsm. Yurttrr — a — — \AjoMj^ Afc? |
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