Albuquerque Business Times and Community Builders Handbook Series: Residential Development Handbook

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MAY 30-JUNE 12,1994
THE METRO AREA'S BUSINESS NEWS MAGAZINE
VOLUME 1, ISSUE 5
A high desert dilemma
Moving past the mirage of our 'underground lake.'
Read what's happening Inside
Albuqueruqe Business. This
regular feature helps keep your
networking up-to-date.
Page 5
Chambers 3
Albuquerque
Convention and
Visitors Bureau
president,
Richard Gilliland
was in the middle
ot a tax battle'-wtth
the Albuquerque
Hlspano
Chamber.
Management    7
"Trying to downsize without a
strategic plan is like tryng to get to
Nome, Alaska without a road
map," explains Chuck Duff.
Planning is critical.
Marketing 8
What exactly is marketing? How
does it work? New columnist
Debbie Johnson ot Rick
Johnson and Co. has some
Michael G. Murphy
Business Editor
I
ALBUQUERQUE—" ... ultimately
subject to the limits imposed by an arid
environment."
U.S. GEOLOGICAL SURVEY
Water-Resources Investigations
Report 93-4149
The imminent and inevitable implications of that concept - largely ignored because of a stable, cheap and
predictable water supply - only recently have begun sinking in and causing an elemental change in tactical
business planning.
And the reason that critical "arid"
clause has new meaning is because
everyone had been relying on outdated
„, ground water studies that concluded
the ground water resource was virtually without practical limit."
The watershed bad news officially
arrived last year when the U.S. Geological Survey found there was "substantially less recoverable ground water." The investigative results indicate
that current practices of pumping the
metro area ground water supply will
"Xerlscaping" is using native-vegetatian-inJieu of water-intensive plants
and grass. In a press conference at Xeriscape Garden, Mayor Chavez
said that landscaping is a small step toward solving the problem.
be insufficient to supply demand over
the next 20 years if water use trends
continue.
Other factors and hints that had
been surfacing for years include: Well
water levels have dropped up to 120
feet over the past 30 years; Per capita
consumption continues to increase;
and the population and per capita consumption continues to increase.
Continued on page 3
Inside New Mexico's Own
A remarkable home-grown marketing success.
Si'HeiAi,
KlU'ORT
Adverti
sing &
Marketing
—Page 9
The message
H   wlBEJ'T
masters are
' '•7' -              | I
talented,
-'
growing and in
most
'm "'    - -.     u
assessments
reaching a
higher level of
_u
sophistication...
Michael G. Murphy
Business Editor
ALBUQUERQUE—What was
supposed to be a quiet, unassuming
little country store pushing New
Mexico made Jalapeno jellies, adobe
mud cakes and margarita mixes has
fired the buying public's imagination
and become a marketing missile.
Christened New Mexico's Own,
the concept debuted at the State Fair
last September as part of a marketing
initiative developed by a variety or
agencies including Gov. Bruce King's
Rural   Development   Response
Council, the Cooperative Extension Service and Department of
Agriculture,   said   Sonya
Chavez, a communications
assistant to King. "^^^ OW
In the form of a Country
Store, hundreds of local food prod
************************A**5_rjj-Q£^-  87109
Richard Elkins 18*
Albuquerque Acadeay
6400 HyoBing Blvd NE
Albuquerque NM 87109
BULK RATE
U.S. Postage
PAID
Albuquerque
New Mexico
Permit No. 388
"Business News for Business People.
Country store manager Cathy Lopez helps shoppers Bruce and
Alice King at the Las Cruces Country Store. The governor and first
lady gave the program a tremendous push.	
ucts were to be displayed and sold to
increase public awareness. Going in,
organizers expected to sell about
$5,000 in goods, Chavez said. When the
final receipts were tallied, the store had
sold more than $20,000 and the campaign was deemed a definite success.
The word was out and  New
Mexico's Own was offered a chance to
open another County Store at Winrock
Center. "And that's what they did,"
Chavez said.
Marketing more than 200 New
Mexico products including tortillas.
Continued on page 2
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