v.01.15
INSTRUCTIONS FOR COMPLETING THIS APPLICATION
Eligibility Requirements
• Development projects and programs located in North and South America are eligible
(see Awards Web page www.uli.org/uliawards for a list of encompassed countries).
• Entries must be in stabilized operation and financially viable.
• Entries must achieve a high standard of excellence in all areas—design, construction, economics,
marketing, and management.
• Entries must be worthy of emulation.
• Programs and processes—such as growth management strategies and publicly guided development
programs—are eligible if they have been fully implemented. Instead of meeting the financial viability
requirement, programs will be considered on the basis of how sound an investment of public funds
they have been and the extent of their success in transforming communities and neighborhoods.
• The ULI Awards program is open to all—not just to ULI members.
Where contact information is requested, please include the following information: name, title, company, city,
country, telephone, and E-mail address.
For questions about any aspect of the application process, write to awards@uli.org.
Heritage Award Check Box
The Heritage Award is given to development projects and programs in the Americas that have established
new concepts or standards that have been emulated elsewhere; are of national or international renown; have
been completed for a minimum of 25 years; and meet all other criteria for Award winners. You must
designate your application as a Heritage Award nominee by checking a box in order for it to receive this
special consideration. Heritage Award applications do not require the signature of the developer. However,
the sponsor of the application must have standing with the applicant development, and ULI reserves the right
to determine independently the eventual sponsor of the Heritage Award. The Heritage Award is given only
with a unanimous vote of the Americas jury.
Entry Fee
An entry fee must accompany each project submitted. Fees for the 2009 ULI Awards for Excellence are:
• US$295 private sector
• US$150 public sector/nonprofit
Please include a check (payable to “ULI–the Urban Land Institute”) or credit card information with all
applications and mail to the address shown on the last page of this application.
Tips for Completing the Awards Application Form in Microsoft Word
1. To fill in check boxes, place your cursor on the box and click your left mouse button once to check
the box; click a second time to clear the box.
2. This application form includes text fields for entry of requested information. Note that these text fields
are limited in size and will not display any more information than can be fitted within the text borders.
Information that overflows the text fields will not print and cannot be recovered by the jury.
3. Navigate between text fields with the Tab key (forward) and Shift-Tab (previous).
4. The default font for responses in the text fields is ten-point Times New Roman.
5. Print this Word document when complete and obtain the authorized signature(s).
6. After printing, copy this document file as a Word document to the same CD that contains the image
files. After printing, but before copying to CD, remove credit card account number and expiration
date. (Alternatively, fill in credit card information by hand.)
Note: Deadline for submission February 20, 2009. Application begins on next page.
2009 ULI AWARDS FOR EXCELLENCE: THE AMERICAS
APPLICATION FORM
v.01.15
PROJECT NAME
Kierland Commons
This is a Heritage Award entry
(see description on Instructions page)
PROJECT LOCATION
Identify the project’s street address, city, and country.
15205 N Kierland Blvd, Scottsdale, Arizona USA
PROJECT WEB SITE
Identify the project’s Web site.
http://www.kierlandcommons.com/
GEOCOORDINATES (optional)
Latitude (decimal)
Longitude (decimal)
PROJECT DESCRIPTION
In the ten lines provided (approximately 160 words), describe the project as you would to a prospective client,
a group of developers, or your financial partner. This overview should include information about site size, characteristics,
location, previous site uses, sales and leasing, planning and approvals, FAR (floor/area ratio), density (units/acre), etc.
Kierland Commons, a 38-acre destination retail complex in Scottsdale was designed in 1997 as the first urban
village to vertically integrate mix-used with outdoor shopping in the metro area. Kierland Commons features a
broad mix of uses including retail, residential and offices that allows people to gather, live, shop and dine year-round,
creating a mixed-use district with the power to reduce commuting. The project embraces an urban
configuration that narrows streets and provides a pedestrian-friendly environment that connects with surrounding
neighborhoods and provides a comfortable shopping experience even during Arizona’s fiercely hot summers. The
tightly-spaced retail environs reduce the expanse of asphalt and parking lots, cuts sun exposure and positions the
mix of uses within walking distance of each other. Kierland's 400,000 s.f. upscale retail and office program has
consistently leased more quickly and at higher rates than its surrounding competitors, achieving a top two status in
leasing performance in Arizona and has been mentioned as inspiration for similar mixed-used communities.
BASIS FOR PROJECT RECEIVING AN AWARD
In bullet format, list up to five special, innovative, and/or distinguishing reasons why the project should receive an award.
Each reason should be described on one line.
Promotes pedestrian movement, reduces dependency on cars and connects with surrounding neighborhoods
Praised for its environmental excellence and as a model for a livable community
Designated as Arizona’s only “lifestyle center” by the International Council of Shopping Centers
Cutting edge site plan that rejected suburban shopping center style
Set standard for multi-story mixed-use retail has been attempted to be emulated by developments across the country
STATUS OF PROJECT
Specify the percentage of the project that has been completed, sold or leased. Identify phases if appropriate.
Percentage complete 95% Percentage of commercial space sold/leased 100%
Additional phases planned?
MARKET ACCEPTANCE
As the purpose of the ULI Awards is to identify and recognize best practices in development, entries must be
broadly accepted in the marketplace. The jury is likelier to advance entries to finalist status if the jury is
convinced that the project is financially successful.
• You may use any indicator(s) of financial success as is standard for your product in your market,
such as return on investment (ROI), increase in market valuation (based on independent appraisal),
occupancy rate (compared to market), economic growth in the affected area, etc.
• If relevant, identify anchor/key tenants.
• Additional financial information, such as pro formas, accounting statements, etc., may be attached.
• If your entry advances to finalist status, a jury member will schedule and conduct a site visit to verify
all submitted information, including financial information.
In the space provided below, describe how your entry has achieved market acceptance.
Highest retail sales and condominium price per square foot in Arizona
Office space is 100% leased
Retail is 99% leased
Retail sales per square foot exceeds $675/psf. Highest in the market
Condominium Sales averge $700/psf
Key Tenants highlighted on attached list
Application continues on next page.
2009 ULI AWARDS FOR EXCELLENCE: THE AMERICAS
APPLICATION FORM
v.01.15
PROJECT NAME: Kierland Commons
DEVELOPMENT TEAM
Provide contact information for members of the development team, such as developer(s), owner(s), and key consultants
(e.g., architect, planner, development manager). Identify their roles; for example, differentiate between master planner
and site planner; architect of record and associate and design architects. Development team information may be
continued on a separate sheet as an attachment.
Developer: Woodbine Southwest Corporation
Daniel (Buzz) Gosnell
Owner (if not same as
developer):
Woodbine Development Corporation, The Herberger Interests and Maceric
Architect Nelsen Partners
George Melara
Planner/Urban
Designer
Design Workshop
Todd Johnson
Signage/Wayfinding/
Conceptual Design
Communication Arts
J.A.K. Architecture & Planning
Design/Construction
Documents
EDAW
Transportation Tobe White
Leasing & Retail
Concepts
John Corritore
Site Photography Dale Horchner
Development Manager
SUBMITTER
Provide contact information for the individual submitting this application.
Todd Johnson, Design Workshop, 1390 Lawrence Street, Suite 200, Denver, CO 80204, 303.623.5186
PRIMARY CONTACT (if different from submitter)
Provide contact information for an individual to act as liaison for all correspondence to/from ULI regarding this
application.
Terri Harrington, Design Workshop, 1390 Lawrence Street, Suite 200, Denver, CO 80204, 303.623.5186
AUTHORIZATION
The authorization must be signed by the owner or developer. Provide contact information here and signature below.
Daniel w. (Buzz) Gosnell, Woodbine Southwest Corporation, 15205 North Kierland Blvd., Scottsdale, AZ 85254,
480.951.1100
The undersigned attests that:
1. Using accepted accounting standards, this project is expected to meet expectations for return on the
investor(s)’ capital.
2. There are no pending or impending concerns with this project’s financial condition, debt, equity, or
public agency subsidy; or, if there are, that they will be disclosed during a site visit.
3. ULI may use and reproduce the information on this application and any supporting materials
(including images) provided.
4. He/she has full power and authority to provide this information and to grant these rights and
permissions.
SIGNATURE ............................................................................................................................................... DATE
Application continues on next page.
2/19/2009
2009 ULI AWARDS FOR EXCELLENCE: THE AMERICAS
APPLICATION FORM
v.01.15
PROJECT NAME: Kierland Commons
SITE STATISTICS
Provide information on site size, commercial space, residential units, project timeline, and land uses.
Acres or Hectares
Site Size 38 acres
Commercial Space Square Feet or
Meters Completed
Square Feet or
Meters at Buildout
Office space 124,214 124,214
Retail/restaurant/entertainment space 342,488 342,488
Industrial space
Residential Units Number of Units
Completed
Number of Units at
Buildout
Single-family units
Multifamily units 84 Condos 84 Condos
Hotel rooms
Parking spaces 2,104 2,104
Maximum number of stories 10 10
PROJECT TIMELINE
Month/Year
Date acquired 1991
Date started Nov. 1999
Date opened 2000 Actual
Date completed (actual or projected) 2000 Actual
LAND USES
What was the land use(s) before development?
Vacant land
List all land uses in your project:
Office
Retail
Restaurant
Residential
Structured Parking
Surface Parking
Typical Land Uses
Office
Retail
Restaurant
Entertainment
Hotel
Residential
Civic
Education
Industrial/warehouse
Parks/open space
Golf course
Marina
Surface parking
Conservation zone
Application continues on next page.
2009 ULI AWARDS FOR EXCELLENCE: THE AMERICAS
APPLICATION FORM
v.01.15
PROJECT NAME: Kierland Commons
ATTACHMENTS
Please attach descriptive literature such as press clippings and releases, marketing videos and brochures. If
they are available in electronic form, please submit CDs/DVDs.
PROJECT IMAGES
Please submit two identical CD-ROM disks containing 12–20 image files in TIFF or JPEG formats, 8"x10" at
300 pixels per inch or better. The first image should be a locator map showing the project’s location relative
to its metropolitan area. The second image should be a project site plan. A brief one-line description for each
image should be typed on a separate project images sheet. Please number each image and properly credit
the photographer. You may combine image descriptions with a color “contact sheet” showing thumbnails of
included images.
Keep in mind that the project images are instrumental in helping the jury reach its decision. In addition, they
may be used to make a video to be presented at the ULI Fall Meeting and in ULI case studies, articles, and
books. Thus, the higher the quality, the better.
CHECKLIST
Completed application form, signed
Site Statistics sheet
Project Images sheet
Payment sheet (this sheet)
Two copies of electronic image files on CD disks
Attachment(s)
PAYMENT
Entry fee: US$295 private sector/US$150 public sector
Credit Card: Select one...
Cardholder Name
Card Number
Expiration Date
Authorized Amount
Cardholder Signature: ........................................................................................................
or Bank Transfer:
Receiving Bank ......................................... Bank of America
................................................ Georgetown Banking Center
Bank Address ............................. 1339 Wisconsin Ave., NW
........................................................ Washington, DC 20007
ULI Account Number ....................................... 1933049661
ABA Number ..................................................... 060-0959-3
SWIFT Code ..................................................... BOFAUS6S
If paying by bank transfer, please attach a copy of the
transaction receipt.
or Check:
Payable to “ULI–the Urban Land Institute.”
All applications and supporting
materials, including the appropriate
entry fee, must be postmarked no
later than February 20, 2009.
Send submissions to:
2009 ULI Awards for Excellence:
The Americas
ULI–the Urban Land Institute
1025 Thomas Jefferson St., NW
Suite 500 West
Washington, DC 20007
Tel. 202-624-7000
Fax 202-624-7140
Send questions to awards@uli.org
Application ends.
2009 ULI AWARDS FOR EXCELLENCE: THE AMERICAS
APPLICATION FORM
v.01.15
PROJECT IMAGES SHEET
1. Locator Map
Kierland Commons is located in the northeast part of the Phoenix metropolitan area, in an
area previously under‐served by retail.
2. Site Plan
The concept was to create an outdoor shopping experience with narrow, tree‐lined streets and a
Central Plaza area within the retail environment.
3. Signage on Main Street
Wayfinding signs located within the shopping district guide visitors to their favorite store.
4. Mixed‐Use Community
Kierland Commons is designed as a mixed‐use community. It contains local and national retail
and restaurants and very quickly became a desired address for office tenants. The residential
was so successful that additional projects were created across the road.
5. Central Plaza
The Central Plaza is even more popular than the developer thought it would be. It is alace for
people to gather around pop jet fountains under the canopy of the palm trees, which provide
human comfort for visitors.
6. Central Plaza
Water fountains in the Central Plaza beckon children to play and provides a place to rest and
catch up with friends. The water use is reduced by a sophisticated recirculation system.
7. Central Plaza
The pop jet area provides a reflection pool when the jets are not operating. The retail
experience is enhanced with lighting that makes evening shopping at Kierland Commons very
appealing.
8. Pedestrian Experience
Crossing zones within Kierland Crossing provide safe crossing to access retailers on both sides of
the street
9. Pedestrian Experience
Sidewalks lined with colorful flowers and verdant leaves spring from attractive pottery
throughout the shopping district. Dining at Kierland Commons has become a destination for
lunch and dinner from offices complexes in Scottsdale.
10. Pedestrian Experience
This is one of five canopy designs, all equipped with misters, to keep shoppers comfortable even
during the hottest of Arizona days. Retailers were originally concerned that the canopies would
block the visibility of their stores but they rave about them now, as Kierland Commons achieve
the highest retail sales per square foot in Arizona.
11. Streets and Sidewalks
Design for streets and sidewalks within Kierland Commons utilize decorative paving in tones to
reflect the desert surroundings.
12. Streets
Streets within Kierland Commons are narrow to enhance the pedestrian shopping experience
and minimize auto access through the district. The narrow streets also reduced with amount of
concrete that creates a heat island effect in the hot sun and were an important part of the
human comfort design for the district.
13. Streets and Parking
On‐street parking reminiscent of Main Street, USA , is limited but very beneficial to the retail
economics. Structured parking tucked behind retail stores lessen traffic on the interior streets.
Office tenants use the parking structure and residential buildings have private parking.
14. Flow of Traffic
Main Street through Kierland allows room for two lanes of traffic and diagonal parking. The
parking configuration was purposefully designed to keep traffic speeds down through this
primarily pedestrian area.
15. Evening Sunset on Kierland Commons
Kierland Commons has become the model for successful outdoor, main street formatted mixed‐use
districts. Many of the concepts of have replicated in other cities, particularly in the west.
